Aku workshop for branding and media strategy


The Agha Khan Foundation is hosting a Branding and Media Strategy workshop for non profit organizations.

Dates : May 27-28th

Venue : Karachi

Timings : 930 to 1630 hrs

Language : English and Urdu

Fee: 9000 Pkr

They will be accepting nominations by the end of this week. The nomination document has to be duly filled out and sent to this address:

D-114 Block 5, Clifton, Karachi – 75600, Pakistan

Tel no 92-21-5865501,5865502

Who Should Attend

This workshop is aimed at senior level development professionals who are responsible for strategic planning for their organizations.

Workshop Purpose

Traditionally, branding was seen as a corporate necessity. However, not-for-profit organizations who successfully “Brand” themselves, their services and products, obtain greater stakeholder appreciation and loyalty. As nonprofit organizations do not have the marketing budgets of corporations, they need to engage popular media to get their message across at no or minimum cost. The purpose of this 2-day workshop is to highlight the ways in which this can be achieved by developing a brand identity of the nonprofit organisations and by building linkages with the media.

The workshop will discuss the essentials of development communications and its effectiveness in dealing with media. It will also discuss media outreach, integrating media outreach as part of your organisation’s branding exercise and its benefits. The training will enable the participants in establishing linkages with media and provide better understanding of media’s expectations. Practical skills like writing effective press releases, conducting press conferences and television appearance skills will also be imparted.

Learning Outcomes

By the end of this workshop, the participants will be able to:

1. Understand the importance and benefits of communicating their organization brand to stakeholders.

2. Develop a clear market position that speaks of the core value of their organization.

3. Chalk out a Unique Selling Proposition for their organizations.

4. Integrate media outreach as part of the organization’s branding.

5. Learn tools to build effective and sustainable linkages with media, such as

· Writing press releases

· Appearances in Electronic Media

· Do’s and don’ts of media collaboration

Facilitators’ Profile

Tazeen Javed
Manager Development Communications

Ms. Tazeen Javed heads the Development Communications. She has degrees in Social Policy and Development and International Relations from University of Manchester and University of Karachi respectively.
She has 8 years of experience in the fields of journalism, development and civil society. She has conducted trainings, compiled organizational policies and procedures and assessment formats for building capacity of partner organizations. Her notable previous professional engagements in different capacities were with Daily Dawn, Pakistan Institute of Labor Education and Research, Geo Television Network and Interflow Communications among others.
She was the secretariat coordinator of the World Social forum 2006 which was held in Karachi. In addition to the day to day management of the secretariat, she trained over 2,000 volunteers. She also has the unique experience of monitoring general elections as an international observer in Sri Lanka and Ukraine. Ms. Javed has written extensively on social issues in Pakistani Newspapers and magazines.

Kausar Saeed
Manager, Capacity Development

She has to her credit more than 20 years of diversified experience of the developmental, academic, entrepreneurial and commercial sector. Ms. Saeed has worked in Inter flow Communications. In addition she has the experience of managing her own full service advertising agency.
She has also served as faculty in various Universities of Pakistan. Her expertise includes Marketing Management, Advertising, Human Resource Management and Organizational Behavior. Currently she is pursuing M.Phil. Degree in Management Sciences.


Please send your nomination(s) with the workshop fee paid through a bank draft in the name of Aga Khan Foundation.

Discount available for two or more participants.

Last date for receiving nomination(s):

Wednesday, May 20, 2009.

Participants will be informed of confirmation by:

Friday, May 22, 2009

D-114 Block 5, Clifton, Karachi-75600, Pakistan
Tel : 92-21-5865501,5865502, Fax:92-21-5865503
E-mail :

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