How much klout do you have?

  The world of social media has always had its problems with translating into numbers a person from the outside or say an advertiser  could easily comprehend. People have forever been confused on what is more important? Traffic or engagement? Uiqs or interaction via comments and linkbacks? What is the actual standard for success in…

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Ho yaqeen

A month or so ago Coca Cola Pakistan took our social media community on a “happiness cruise”. I have to admit at that point I was pretty skeptical as to what all could be really achieved from this exercise.  Reason being that quite a few social media initiatives have been started and left to drift…

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